Instead of making the hour-long commute in his car from San Francisco to the Google campus in Mountain View every day, Scott Crosby found a better way to travel: his bike. The Google employee said he first began riding the 42-mile journey down U.S. Highway 101 in 2005 to lose weight and get back into shape. “After getting oriented [at Google] the first few months, I realized I needed to get on the bike again,” he said. “And commuting on the 101 is really demoralizing.”